Google Knows if You’ve Been Bad or Good
This is an amazing time to be an entrepreneur! It used to be that only the deep pocket corporations could reach the large audience. The cost of radio and TV advertising was out of the budget for the small business owner. It’s different now. The Internet has opened up marketing opportunities for small businesses to reach thousand of their ideal customer. The best part is that Google wants to help you succeed at it….if you put in the work. No cutting corners allowed.
By now, you already know you need good SEO in order for Google to find you. What does that mean, really? It means you are committed to providing your online audience with good, up to date, and thoughtful information that provides them with answers on an easy to use platform. That’s it! Here’s the breakdown of the Naughty and Nice list.
Google’s SEO Naughty List
Websites filling their pages with keywords in an effort to gain in the rankings are high on the naughty list. These websites often ignore the fact that web pages are meant for PEOPLE to find answers not just for Google to find. When people reach these pages and immediately leave, this data triggers red flags. Google knows!
The website hasn’t been updated in a very long time. Your website is an extension of your business. An ignored website gives the impression that the business itself is outdated, stale or maybe not even in operation. Why would Google want to send someone there?
The website is no where else to be found. Anybody can create a website with keywords embedded. When the business isn’t listed on other directories like Google my Business or other social media platforms it looks suspicious. Google wants to verify their search results are only showing the most relevant available.
Google’s SEO Nice List
Great content! Data shows when a website is displaying good content. Like how much time are users spending on the website and are they submitting an inquiry or sharing the page with others? Taking the time to develop good content on a regular basis lets Google know that not only do you care about your customers experience on your website but, you may also be an expert in this field if people are engaging positively with your content.
A mobile and user friendly website. If you don’t have a mobile friendly website yet then what are you waiting for? People are searching on their mobile devices ALL THE TIME. They don’t wait until they’re sitting in front of a desk to research. Research starts the second the question pops in their head. A good, mobile friendly website will get you on the nice list.
Share your knowledge. When you actively deliver what you know throughout all your marketing channels then Google knows you are the real deal. Share your best tips and experiences. Not only does Google like it but your potential customers appreciates knowing you better.
Stay on the Nice list season because it’s tough to get off the Naughty list. Need help with your SEO? Contact us, we can help.