If you’re a service-based business owner — accountant, consultant, trades pro — you’ve probably heard this advice before: “You need a funnel.”
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In my previous career as a usability specialist at Embry-Riddle Aeronautical University, I spent hours watching how people navigate websites. I ran focus groups, tracked where visitors’ eyes landed, and studied which words or buttons inspired clicks. What I learned is simple: people don’t have time to hunt for information. If they don’t understand what you’re offering in the first few seconds, they move on.
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Before running ads or funnels, get clear on your message. Learn why clarity is the key to campaigns that convert and attract the right audience.
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We all have goals. Some are personal — like losing weight or learning a new skill. Others are financial or business-related. But no matter the goal, one thing holds true: having a good coach changes the game.
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As a strategic marketer, I’ve seen businesses explode—not because they had fancy tools, but because they finally believed they were worthy of being seen at scale.
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Feeling overwhelmed by uncertainty? Discover how small business owners can stay grounded, grow stronger, and prepare for breakthrough—even in hard seasons.
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