One of the biggest misconceptions in marketing is that results should be instant. Post once, run an ad, launch a website… and leads should magically appear. But real marketing — the kind that attracts the right clients and builds sustainable growth — doesn’t work that way.
Read MoreWith the holiday season upon us, it’s easy to get caught up in a feeling of lack. Maybe you want to be more generous than your resources allow. Maybe time feels like it’s speeding up and you’re torn between family moments and those year-end goals still on your list.
Read MoreIf you’re a service-based business owner — accountant, consultant, trades pro — you’ve probably heard this advice before: “You need a funnel.”
Read MoreIn my previous career as a usability specialist at Embry-Riddle Aeronautical University, I spent hours watching how people navigate websites. I ran focus groups, tracked where visitors’ eyes landed, and studied which words or buttons inspired clicks. What I learned is simple: people don’t have time to hunt for information. If they don’t understand what you’re offering in the first few seconds, they move on.
Read MoreBefore running ads or funnels, get clear on your message. Learn why clarity is the key to campaigns that convert and attract the right audience.
Read MoreWe all have goals. Some are personal — like losing weight or learning a new skill. Others are financial or business-related. But no matter the goal, one thing holds true: having a good coach changes the game.
Read MoreAs a strategic marketer, I’ve seen businesses explode—not because they had fancy tools, but because they finally believed they were worthy of being seen at scale.
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