How many ways should your business be driving traffic to a website?

Most business owners I know use only one or two ways to drive leads to their websites.  Many small businesses rely on just a handful of traffic sources, leaving potential on the table. As an expert in digital marketing, I wouldn't prescribe a specific number of methods, but rather, focus on diversifying your approach based on your resources, audience, and industry. Here's why:

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Edith Duran