How many ways should your business be driving traffic to a website?

Most business owners I know use only one or two ways to drive leads to their websites.  Many small businesses rely on just a handful of traffic sources, leaving potential on the table. As an expert in digital marketing, I wouldn't prescribe a specific number of methods, but rather, focus on diversifying your approach based on your resources, audience, and industry. Here's why:

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Edith Duran
The Green Checkmark: What Google Guaranteed Means for Your Local Business

In the ever-competitive world of local businesses, standing out from the crowd can feel like an uphill battle. But what if there was a way to earn a badge of trust directly from Google, the search engine giant everyone uses? Enter Google Guaranteed, a program designed to boost customer confidence and elevate qualified local service businesses.

So, what exactly is Google Guaranteed?

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On the Move and Owning Online: Local SEO for Mobile Service Businesses

Brick-and-mortar businesses may have a physical storefront to attract customers, but mobile service businesses like electricians, dog walkers, or cleaning services face a unique challenge: establishing a strong online presence without a fixed location. Fear not, fellow mobile warriors! Local SEO is your secret weapon to dominate local searches and keep your schedule brimming with clients.

Here's how to craft a local SEO strategy that puts your mobile business on the map (even if you don't have one):

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Edith Duran
Marketing Magic: Why Collaboration is the Secret Weapon

As a marketing agency owner, I've witnessed countless campaigns soar – and unfortunately, some flounder. The difference, almost always, boils down to one crucial element: collaboration.

Why? Because marketing isn't a solo act. It's a dynamic tango between agency expertise and client insight. Here's why dancing together gets you the best results:

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Edith Duran