From Stacks of Files to Strategic Growth: The Fix-It Accounting Transformation
Client Spotlight: Fix-It Accounting
Location: Headquartered in DeLand, FL
Industry: Accounting & CFO Services
Services Provided: Brand Strategy · Messaging · Marketing Systems · Ongoing Advisory
The Starting Point: Chaos on the Desk and Online
When Fix-It Accounting first approached us, their reputation for solving messy books was solid—but their own brand felt scattered. Their online presence lacked clarity. Their messaging didn’t reflect the high-value CFO and advisory services they offered.
And let’s just say… the founder’s desk was giving classic accountant comic strip energy: piles of files, sticky notes, and eyeballs barely visible behind it all.
Marketing was piecemeal. Revenue was unpredictable. Referrals were steady, but growth felt stuck.
The Strategy: Clarify, Simplify, and Scale
We took a long-term partnership approach to help Fix-It step into their next chapter:
Clarified their brand voice and visual identity
Developed strategic messaging for high-converting web and email content
Built marketing systems that worked behind the scenes (SEO, CRM automation, social media workflows)
Offered ongoing advisory support to align their marketing with growth goals
The Result: Growth with Confidence
Today, Fix-It Accounting has:
Multiple office locations across Central Florida
A confident brand presence that attracts ideal clients
Clear, consistent marketing systems that support lead generation
And yes—a clear, wood-polished desk, thanks to a capable team and less chaos
“Working with Riza Marketing didn’t just transform our marketing—it transformed our mindset. I finally feel like the CEO, not just the person behind the desk.”
— Nicole Hall, Founder of Fix-It Accounting
Final Thought
Fix-It Accounting’s story is one many small business owners can relate to: passionate service, inconsistent visibility, and the feeling of doing it all.
At Riza Marketing, we specialize in helping service-based and bilingual businesses clarify their message, simplify their marketing, and scale sustainably.
Ready to stop blending in and start building a marketing system that actually works?
Let’s connect: Book a Discovery Call