Falling Back in Love with Your Business: Reconnecting to Your “Why”
With the holiday season upon us, it’s easy to get caught up in a feeling of lack.
Maybe you want to be more generous than your resources allow.
Maybe time feels like it’s speeding up and you’re torn between family moments and those year-end goals still on your list.
Maybe you’ve simply lost that creative spark you once had.
I share these not as hypotheticals, but as real feelings that sneak up on me too. Sometimes, that little whisper of doubt creeps in—“Do I still love my business as much as I used to?”
But here’s what I’ve learned:
Those whispers aren’t a sign that something’s broken.
They’re an invitation to pause and reconnect—to remember why you started and rediscover what makes your work meaningful.
When Passion Meets Pressure
Owning a business can be exhilarating and exhausting all at once. You begin with excitement and purpose, driven by your why—the reason you chose this path. But over time, deadlines, decisions, and the constant push for growth can dim that initial spark.
When you’re wearing all the hats—creator, strategist, leader—it’s easy to drift from that original sense of joy. Instead of working on the business, you get swept into working in it.
If you’ve ever found yourself thinking, “I just need a break,” or “I miss when this felt fun,” you’re not alone. Those moments are your mind’s gentle nudge reminding you to slow down, reflect, and realign.
The CEO Mindset Reset
For me, this time of year often becomes a sacred pause—a time to reflect, reset, and intentionally fall back in love with what I do. I call it my CEO Mindset Reset.
Here’s how I walk myself through it:
1. Reconnect to Your “Why.”
What made you start your business in the first place? What do you love most about the impact you create? Write it down. Read it aloud. Let it sink in.
When we reconnect to purpose, clarity follows.
2. Acknowledge the Season You’re In.
You are not the same CEO you were last year—and that’s something to celebrate. Your goals, priorities, and energy shift with each season of life and business. Give yourself permission to evolve.
3. Redefine “Success” for Right Now.
Maybe success this season isn’t about bigger numbers—it’s about better balance. Maybe it’s about improving a process, refining your offer, or simply finishing the year with peace of mind.
The definition of success is yours to write.
4. Plan with Heart, Not Just Hustle.
Before diving into next year’s strategy, take time to dream. What would light you up again? What projects excite you? Build your goals around desire, not just duty.
That’s when strategy becomes sustainable.
Gratitude Rekindles Passion
When burnout whispers “you’re not doing enough,” gratitude softly responds, “you’ve already done so much.”
Take inventory of your wins—big and small.
Reflect on the clients you’ve helped, the lessons you’ve learned, the systems you’ve improved, and the confidence you’ve built along the way.
Falling back in love with your business isn’t about doing more.
It’s about remembering that the spark is still there—it just needs a little oxygen and attention.
A Seasonal Reflection
As you move through this holiday season, I invite you to join me in taking a breath and reconnecting to the deeper “why” behind your work.
💫 Why did you start this business?
💫 How has it shaped you as a leader?
💫 What kind of impact do you want to make next year?
Falling back in love with your business isn’t a one-time event—it’s a practice of presence, gratitude, and vision.
✨ Final Thought:
When you nurture the relationship you have with your business the way you nurture relationships in your life—with grace, patience, and gratitude—you reignite the very spark that started it all.
Here’s to closing the year with renewed love for your work, peace in your progress, and purpose in your next step.