How many ways should your business be driving traffic to a website?

Most business owners I know use only one or two ways to drive leads to their websites.  Many small businesses rely on just a handful of traffic sources, leaving potential on the table. As an expert in digital marketing, I wouldn't prescribe a specific number of methods, but rather, focus on diversifying your approach based on your resources, audience, and industry. Here's why:

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Edith Duran
The Green Checkmark: What Google Guaranteed Means for Your Local Business

In the ever-competitive world of local businesses, standing out from the crowd can feel like an uphill battle. But what if there was a way to earn a badge of trust directly from Google, the search engine giant everyone uses? Enter Google Guaranteed, a program designed to boost customer confidence and elevate qualified local service businesses.

So, what exactly is Google Guaranteed?

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