In my previous career as a usability specialist at Embry-Riddle Aeronautical University, I spent hours watching how people navigate websites. I ran focus groups, tracked where visitors’ eyes landed, and studied which words or buttons inspired clicks. What I learned is simple: people don’t have time to hunt for information. If they don’t understand what you’re offering in the first few seconds, they move on.
Read MoreWe all have goals. Some are personal — like losing weight or learning a new skill. Others are financial or business-related. But no matter the goal, one thing holds true: having a good coach changes the game.
Read MoreThree core elements of a successful sales funnel.
The value provided in your sales funnel should be authentic, understanding, and valuable in their buying process. This will give a true representation of your experience and the results they can expect from working with you. A thoughtful, sincere sales funnel is exceedingly difficult to ignore and does not feel like a repeated sales pitch.
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