How to Create a Lead-Generating Sales Funnel on your Website

Three core elements of a successful sales funnel.

The value provided in your sales funnel should be authentic, understanding, and valuable in their buying process. This will give a true representation of your experience and the results they can expect from working with you. A thoughtful, sincere sales funnel is exceedingly difficult to ignore and does not feel like a repeated sales pitch.

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Millennials VS. Gen Z. What's the Difference?

When you sit down to decide on a campaign strategy think about this, would you target Baby Boomers and Gen X in the same campaign? For most marketers the answer is simple. No, because they have different life experiences and different values. Making one campaign for these two generations would be a fail. However, understanding that Millennials and Gen Z need to be marketed separately is harder for people to realize.

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Edith Duran