When you sit down to decide on a campaign strategy think about this, would you target Baby Boomers and Gen X in the same campaign? For most marketers the answer is simple. No, because they have different life experiences and different values. Making one campaign for these two generations would be a fail. However, understanding that Millennials and Gen Z need to be marketed separately is harder for people to realize.
Read MoreThis era has provided consumers with a convenience they have come to expect of any reliable source...access to accurate information with just a few search terms and clicks.
Without question, having a website is a requirement of running a competitive business. If you are a business owner that has asked yourself, “What do I have to do to make my website bring me new business?”. Then you may not have a marketing website.
Read MoreDo you remember when you started your business? Maybe you can relate to this experience. At one time, tour drive to deliver something unique to your customers was what kept you working at it for long hours for a low return.
Read MoreIt’s 2019 and you’re doing your best keep up with digital marketing trends. Without a doubt, if the audience you want to reach uses the Internet then it’s an absolute must to have an online presence. Many business owners with no time to figure out the ins and outs of how each online marketing tool works will invest in advertising.
Read MoreThis is an amazing time to be an entrepreneur! It used to be that only the deep pocket corporations could reach the large audience. The cost of radio and TV advertising was out of the budget for the small business owner. It’s different now. The Internet has opened up marketing opportunities for small businesses to reach thousand of their ideal customer.
Read MoreIf you haven’t already, do these 5 things and you’ll see your business climb in the search results and, more importantly, new visitors finding your business.
Read MoreAs a small business owner, it’s our job to know the ins and outs of our craft, product details, develop efficient systems and manage just about everything to the best of our capacity. Inevitably, our entrepreneur minds evolve to an expert level of industry knowledge necessary to lead a successful business. At this expert level, we’ve worked hard to attain, it can become challenging to speak our customer’s language.
Read MoreOften in a sarcastic tone, I get this question from business owners. The answer is, “YES, it can certainly be fun”. Believe me, as a business owner myself, social media sounds more like a chore than fun. Then there’s the question of do you know if you’re even doing it right or what should the business expect from your posts. Here are some tips to help you get a jump start and guidance on your social media.
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